Project X
Release Date:
March 2, 2012
On the Big Board |
| Position |
Staff |
In Brief |
| 143/169 |
Max Braden |
The found-footage video style ruined the movie. On the other hand it's really just another party genre movie. |
Found footage movies are all the rage for one simple reason. They’re dirt cheap to produce. Since audiences continue to support them, found footage films are the closest thing to box office arbitrage that exists in Hollywood these days. Project X is the latest of these and also one of the cleverest in terms of concept.
All of us have that fantasy as teenagers that we will throw the ultimate party, the one that will become a local legend for years to come. Project X is that premise come to (fictional) life as a bunch of unpopular teens celebrate a birthday by advertising a party on Craigslist. The results are predictable as strangers from miles away arrive and overwhelm a single home.
There isn’t much to the plot here nor will a film created for $12 million involve any known stars. That’s the point. This is a decidedly low budget affair intended to create a hashtag buzz. It is all but impossible to lose money and will probably prove to be one of the strongest returns on investment of all 2012 releases. (David Mumpower/BOP)
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