Feel the Noise
Release Date:
October 5, 2007
Some blame the 2001 film Save the Last Dance, the-let's-train-together-so-I-can-pass-my-dance-audition feature starring Julia Stiles and Sean Patrick Thomas. I, however, pick You Got Served, the 2004 B2K-inspired release that later spurred a semi-phenomenal teenage catchphrase and parody on pop culture behemoth South Park.
Of course, I refer to dance movies — mostly one dimensional, poorly made ones — with low budgets, high grosses and endlessly repeated plotlines. But someone is going to these movies, so Hollywood must be doing something right.
This time it's Feel the Noise, starring former B2K member Omarion Grandberry, who tries yet again to capitalize on the recent dance movie craze. In it, he plays Rob, a Harlem rapper who escapes from bad times by discovering Reggaeton, a type of urban music that mixes reggae, hip hop and Latin beats. Joining his half-brother, Javi, the boys chase their dream of becoming Raggaeton stars, including a performance at the Puerto Rican Day Parade in New York.
Fell the Noise's predecessor You Got Served opened big in 2004, with $16 million in its debut weekend — and $40 million overall — against a budget of just $8 million. In 2006, Step Up and Take the Lead earned a combined $100,070,187 against budgets of $12 million and $30 million, respectively. And earlier this year, Stomp the Yard made $21.8 million in its opening weekend, $61.4 million in domestic returns and only cost Sony a meager $14 million.
These films follow a certain formula, but no one seems to notice, or care, really. All draw big stars — Antonio Banderas, Alfre Woodard, Ray Liotta, Rachel Griffiths, Steve Harvey and B2K, to name a few. And more importantly, all do fairly well at the box office — a combined four-film total of $201.5 against $64 million in budget costs. To no one’s surprise, Feel the Noise will probably do the same. (Eric Hughes/BOP)
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