Uptown Girls
Release Date:
August 15, 2003
Ah summer...a time for big blockbusters and increasingly, female-centric comedies. After the success of Legally Blonde, counter-programming these types of films seems like a good strategy. (not that the Christmas season is immune from such counter-programming, with Two Weeks Notice and Maid in Manhattan as two of the most recent examples). One of the contenders for the 2003 Legally Blonde summer counter-programming award is Uptown Girls (though it should face stiff competition from the clear front-runner in this regard, Legally Blonde 2).
Girls stars Brittany Murphy as a socialite who loses her fortune and is forced to take a job as the nanny for a record executive's daughter (played by Heather Locklear and Dakota Fanning, respectively). In the course of caring for her young charge, Murphy's character learns a about herself and her worth as a person. After the success of her January comedy Just Married, and her supporting turns in such hits as 8 Mile, Clueless and Don't Say a Word, Murphy has turned into a somewhat valuable commodity. The release date of mid-August should help, as it is a safe from Legally Blonde 2, which bows in early July and the big blockbusters which are scheduled for much earlier in the summer. Look for solid box office numbers as teens off from school flock to the theaters searching for something to do. (Calvin Trager/BOP)
Comparison films for Uptown Girls |
Title |
Date |
Opening |
Adjusted Opening |
Screens |
PSA |
Adj PSA |
Total BO |
Adjusted Total |
Mult |
How to Lose a Guy in 10 Days |
2/7/03 | 23.77 |
23.77 |
2923 |
8134.00 |
8134.0 |
105.81 |
105.81 |
4.45 |
Legally Blonde |
7/13/01 | 20.38 |
21.75 |
2620 |
7778.00 |
7984.5 |
95.66 |
102.09 |
4.69 |
Maid in Manhattan |
12/13/02 | 18.71 |
19.45 |
2838 |
6593.00 |
6593.0 |
93.93 |
97.65 |
5.02 |
Just Married |
1/10/03 | 17.55 |
17.55 |
2766 |
6345.00 |
6345.0 |
56.13 |
56.13 |
3.20 |
Two Weeks Notice |
12/20/02 | 14.40 |
14.97 |
2755 |
5227.00 |
5227.0 |
93.35 |
97.05 |
6.48 |
Never Been Kissed |
4/9/99 | 11.84 |
14.10 |
2455 |
4823.00 |
5506.6 |
55.47 |
66.10 |
4.68 |
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